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Wizard Entertainment, formerly known as Wizard Press, is a Congers, New York-based publisher of several notable magazines in fandom: InQuest Gamer, Wizard, ToyFare, and Anime Insider, along with various special issues for each magazine and the annual Toy Wishes holiday guide.
Since the first issue of Wizard magazine was published in
1991, Wizard Entertainment has grown from a publisher of one monthly
magazine to a multi-title publishing company with diversified interests
in branded products and related convention operations. The magazine
originally started as a price guide to comics but evolved into focusing
squarely on pop-culture, specifically targeting young adult males. The
magazine still features to price guide to comics and action figures in
the back of the magazine.
The company’s Wizard World conventions attracted more than 125,000
attendees in 2005, making it the second largest pop-culture event
series in the country, only behind the Comic-Con International series of conventions (San Diego Comic-Con, WonderCon, and APE). Wizard currently hosts four annual conventions in Chicago, Philadelphia, Los Angeles and Texas.
These are among the larger comic book conventions in the United States,
with Wizard World Chicago in second place behind the Comic-Con
International: San Diego show for overall attendance at a single event.
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